Keynote Speaking & Public Workshops

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Share Your Message on a Shoestring Budget

 If you are new to marketing and promotions, a board member, a volunteer, or even a seasoned professional that just needs to refresh your skills and gain some new ideas for inexpensive ways to market your agency, this session is for you. This training will present tried and true methods to bring your organization’s marketing and public relations efforts into sync at the most basic level.The session will go from the basics in nonprofit marketing to some of the most cutting edge technologies, all while focusing on the bottom line and how these techniques are relatively free or extremely low cost for your agency.We will examine:

  • Tactics for creating marketing plans
  • Ways to properly craft and distribute press releases in addition to public service announcements
  • Development and maintenance of meaningful media relations
  • How social networking such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube are changing the way nonprofits communicate now and in the future.

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Making the Ask in Fundraising - Increase Donations to Your Nonprofit Organization!

Increasing dollars during fluorishing economic times encourages nonprofit organizations to be even more strategic about their fundraising efforts.  The predominant way to engage your contributors and convert annual donations to major gifts for your nonprofit comes down to one strategy – focusing on your donors!  Presenter Laura Macknick will share information on how getting to know your donors translates to meaningful and relevant cultivation, engaging your donors with the organization to promote gratifying gift experiences, and stewardship methods that can help perpetuate additional gifts for your organization.  Tools provided will include proven tactics and actual gift stories that can help encourage a transformational gift to your agency.

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Creating a Realistic Fundraising Plan for Your Nonprofit

 With a multitude of media and information available to nonprofits on fundraising advice, you can be more overwhelmed about where to begin. Whether you are new to fundraising or have experience in the field and are seeking a fresh approach, this workshop will focus on practical strategies and tactical steps for creating a viable fundraising plan.Learn about:

  • Setting monetary and donor engagement goals
  • Planning various fundraising approaches
  • Incorporating annual appeals, major gifts, and planned giving opportunities

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Planning, Organizing and Promoting Your Nonprofit's Special Events

 It seems every organization today is trying to use the same type of special events to further the mission of their organization. This session will be dedicated to exploring how you can create mission-based events for your agency. She will discuss and review sample timelines, budgets, marketing, sponsorship materials, volunteer management, and logistics.Learn about:

  • How to properly plan for the event
  • Steps to organizing the event
  • Effective ways to promote every event

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Using #SocialMedia in Your Nonprofit Marketing & Fundraising Efforts

 Facebook.  Twitter.  LinkedIn.  Instagram.  Pinterest.  YouTube.  SnapChat.  Email.  Online advertising.  And let’s not forget about your website!   This workshop will help you learn more about each platform and understand the target user base, all while providing actual marketing and fundraising tactics that you can implement when you get back to your desk.  The content will be appropriate for nonprofit staff, board members or volunteers.  This workshop can help you organize and streamline your social media efforts so you can stay focused on growing donors, volunteers and community awareness.   

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Creating a Balanced Marketing Plan for Your Nonprofit Organization

With the multitude of media and information available to nonprofits on fundraising advice, organizations can be more overwhelmed than ever on deciding where to begin.  Whether you are new to marketing and communications, or have experience in the field and are seeking a fresh approach to planning your agency’s endeavors, presenter Laura Macknick will focus on practical strategies and tactical steps for creating a viable marketing plan for your organization. Discussions will include using SMART strategies and objectives for measurable success, as well as touching on how incorporating all elements of communications into your plan. 

Book me to speak to your group!